India’s leading mobile service providers Aircel has introduced free basic internet for all new customers, claimed to be first of its kind in India.
The product has been specially designed keeping in view the dramatic increase of mobile data users, for whom data usage is as much a part of their daily lives as voice calling, Sankara Narayanan, strategic head, South, Aircel, said.
With this new product, Aircel subscribers will be able to browse and actively use apps like Whatsapp, Facebook and Twitter, besides accessing their daily need apps like banks and travel, paying of utility bills, he said.
Aircel is targeting those 70% of customers who were using internet less than 10 days, which accounted for 66MB per month, he said.
When asked about introducing 4G, the official said that work is in progress and the service will be ready before the end of this year.