Asus organized a mega launch of their three new variants of Zenfone 2 series. The launch event, christened as ‘Zen Festival’, was attended by hundreds of Asus fans and bloggers from all over the country. Sonakshi Sinha was roped in to add a sparkle of glamour and glitz at the event, which happened at New Delhi on August 7, 2015.
Asus declared that Zenfone 2, which was launched in April this year, is already a smash hit. Around 2 million units of this model has already been sold till date, with Taiwan witnessing a record 600,000 orders in 60 days and China reporting sales of 1.5 million pre-orders in 15 days.
Jonney Sheh, Chairman of Asus announced proudly that 25,000 units were sold in India within 24 hours. As per Jonney, Zenfone 2 is already #1 in Amazon US (under unlocked phone category); #1 in Japan (under SIM-free market); #1 in Amazon Italy and #2 at France’s biggest ecommerce portal CDiscount. Overall, Zenfone 2 has received 6 times the number of pre-orders received by Zenfone 1 series, and is currently at #3 position in South East Asia.
The three new variants of Zenfone 2 which were launched yesterday are:
- Zenfone 2 Deluxe, whose price starts from Rs 22,999
- Zenfone 2 Selfie, whose price starts from Rs 15,999 (Sonakshi Sinha launched this particular model)
- Zenfone 2 Laser, which starts from Rs 9,999
Deluxe certainly sports a unique, distinctive look with special focus on configurations. With a 4GB RAM, it has 64-bit Intel Atom Z3580 2.3 GHz processor, which can work 2.1 time faster than Octa Core processors. (more details)
On the other hand, Selfie variant has 13 MP camera on both the sides, and has dual tone LED flash. Powered with Snapdragon 615 CPU it is available in 2GB or 3GB RAM options. (more details)
Laser variant is more focused on the budget users, and has fast auto-focus rear camera. It runs on Qualcomm Snapdragon 410 CPU & 2GB RAM. This model is available in 8GB and 16GB internal storage options with support for SD cards. (more details)
Apart from this, Asus also announced launch of Zenfone Max, a smartphone with humongous 5000 mAh battery that should last you more than 2 days with ease on moderate usage. The phone will hit Indian shores in October
Besides, Asus also launched newer versions of their tablets: Zenpad 7 and Zenpad 8 which are priced at Rs 11,999 and Rs 14,999 respectively. Powered by Intel Atom x3 processors, these tablets will support voice calls and run on Android 5.0 Lollipop.
Asus also gave a glimpse of their next model: Zenfone Max, which has a powerful 5,000 mAh battery. The price and other details would be announced in October.
Speaking with journalists, Asus CEO Jerry Shen shared that they very keen to start manufacturing unit in India, and will produce all their phones domestically in future. Jerry said, “We have been talking to many manufacturing partners and have finally found the right company. We have invited them to India to kick off our local assembly and we will have an announcement soon.”
He said that Asus has shipped around 1.5 million units in India since July last year.