Asus launches ZenFone Max, priced at Rs 9,999

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Asus has launched its budget smartphone ZenFone Max in India. The company first announced the smartphone in August 2015 at its ZenFestival alongwith Zenfone Deluxe, Zenfone Selfie and Zenfone 2 Laser smartphones.

Asus Zenfone Max packs 5,000mAh battery and 5.5-inch HD screen with Gorilla Glass 4. The smartphone has a 1.2GHz quad-core 64-bit Snapdragon 410 processor with 2GB RAM and will comes with 16GB internal storage option; it will support microSD cards of up to 64GB capacity.

On the back of Zenfone Max is a 13MP rear camera with laser autofocus and dual-tone, dual-LED flash, whereas the front camera has 5MP resolution. This 4G smartphone comes with Asus’s ZenUI software, based on Android 5.0 (Lollipop), out of the box.

Commenting on the launch and pre-booking, Peter Chang, region head, South Asia & country manager for ASUS India said, “Timed perfectly with the new year, ZenFone Max takes our vision of providing luxury at an affordable price further. It combines a powerful battery with an innovative camera making it the perfect utility product for users who demand performance at all times. We are sure the phone will be appreciated by our patrons and take us a step closer to repeating the success we saw last year.”

The pre-bookings for Asus ZenFone Max has started at all leading e-taliers. The smartphone Will also be available at Asus exclusive stores and other retailers from the second fortnight of January.

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