WordPress has been around since 2003 and is the most popular blogging software on the market. Over the last few years, WordPress has also become the content management software of choice for non-blogging websites.
The software is free: How many times have you been given something for free that is fully functional and ready to use? And if you want to upscale your site a little with premium themes and plugins, you’re still going to save tons of money over what you would pay for a custom designed site.
It’s easy to use: Seriously. If you can send an email, use Microsoft Word, or set up a Facebook account, then you can use WordPress. In other words, if you’ve already used a computer, chances are you are already skilled enough for the WordPress basics. And even better, it’s hard to mess it up. You can add and delete pages, posts, sidebar elements, etc. without accidentally messing up the overall design of your site.
You are in control: Owning your own site, and being able to make changes to it yourself, is the ultimate in online freedom. You don’t have to rely on an expensive web designer to make changes or fix a tiny error for you whenever they can squeeze you in. You’re in control of your site – and your wallet.
Search Engine Advantages: Search engines love sites that are easy to index (WordPress is) and that have frequently updated content. That’s where blogging comes in to play so nicely. Just by running your business or personal site and communicating with your readers in a way that’s natural to you, you’ll be producing fresh, relevant content the search engines can’t wait to get ahold of.
A HUGE Support Community: WordPress isn’t just a software, it has become a community. Some might even say a movement. In fact, WordCamps (http://central.wordcamp.org/) – 1-3 day training sessions – have sprung up from grassroots efforts. They are informal, community-initiated and community-organized events put together by other WordPress users just like you. You’ll meet people of all backgrounds, ages, and nationalities at WordCamps anywhere. Plus, there are thousands of people and hundreds of resource and tutorial sites set up just to help you with your WordPress site.
Have Multiple Users: As an administrator of a WordPress site, you can set-up multiple users for the website and assign access levels and capabilities to each user.
Extend the Functionality of Your Site with Plugins: Want to add an event calendar, video gallery, Twitter Feed, Facebook Fan Box, and more to your site? WordPress makes this possible with plugins, most of which are free or very reasonably priced.