As a trade show rep you will need to have many skills in order to promote any company’s products and services to prospective buyers.
At a trade show you will have the opportunity to showcase what you are selling, which will give you the chance to network with buyers and other trade reps. Talking to other trade reps at events will help you to gain top tips and information on many up-and-coming events, where you may be able to apply for a trade stand.
If you are thinking about changing your career direction, why not consider the skills you have and see if it’s for you!
Here are the characteristics a great trade show rep needs:
Failing to prepare is preparing to fail and this is true when it comes to being a trade show rep. For anyone planning to go to a trade fair, it’s wise that you turn up early to set up ready for the day ahead. Poor preparation and turning up late won’t make the business look very professional and this will make any future customers or clients less interested.
If you’ve decided to be a trade show rep for a particular company, it’s clear that you are interested in what products or services you are selling. Using this confidence will help you to show you know what you’re talking about and will re-assure the buyer that they not only want your products and services, but they need it! However, try not to come over too confident and energetic as your assertiveness may make customers feel under-pressure and will scare them away!
For this kind of role you need to be people focused, enjoy interacting and feel comfortable at networking events. These particular skills often improve with experience so the more you present yourself properly and professionally, the more customers will want to talk to you!
Naturally, a trade sales rep should be confident with sales and should believe in what they are promoting. A great sales rep will be prepared to answer any questions and will have the statistics and knowledge to back anything up.