Crowdfunding for road safety

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An innovative car gadget and road safety platform, Raksha SafeDrive, developed by Elsys Intelligent Devices Private Limited, a start-up incubated at the Kerala Startup Mission (KSUM), has raised $ 5,048 in two weeks through online crowdfunding platform Kickstarter.

Raksha SafeDrive is a smart road safety platform enabled by electronics, Internet of Things (IoT), telecommunications and cloud technologies. The platform has two components, SafeDrive – a car gadget and RakshaNet — a network of emergency services coordinated by a 24×7 command centre.

SafeDrive gadget is mounted in cars and has automatic crash detection capabilities. In case of a massive impact, the device triggers phone calls to the RakshaNet command centre managed by a team of safety professionals, who in turn will alert emergency services in the vicinity.

The crowdfunding campaign was launched on Kickstarter on October 23. The company is looking for more support from Indian customers for the product to reach its fundraising goal of $ 15,000. The campaign will end on December 7. Prasad Pillai, co-founder, Elsys, said: “We have spent the last two years designing and making SafeDrive an affordable gadget compatible with most cars running on Indian roads. We believe that ours is a true Make-In-India effort to address a global problem.”

The SafeDrive gadget has a ‘panic button’ which can connect the passenger of a car with emergency services, including ambulance, hospital, the police, insurance provider, and roadside assistance. The device also helps alert the user’s family or friends during emergencies. Besides, the standalone IoT device is capable of GPS tracking, reporting telemetrics, and improving driving behaviour.

Jayanth Jagadeesh, co-founder, Elsys, said: . “We hope our campaign will spark mainstream discussions and bring together various stakeholders required to make our roads safer.” Jayashankar Prasad, CEO, KSUM, said the product had the potential to revolutionise the way we respond to emergency situations.

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