Its easy to think that all the good domain names are taken. Sure, the easy and obvious ones have been snatched up years ago, but that doesn’t mean there still aren’t any good .com domain names left that are perfect for your business or blog.
The starting point, however, is to realize that you do need own your own domain name. Most businesses have figured this out already but a lot of bloggers haven’t. That’s because it takes a bit of work and some small fees. First you have to purchase the domain, then host it, pay the monthly hosting fees, install the blog, etc., etc. Not quite as easy as signing up for a blog service and pounding out your first blog post all in ten minutes.
If your website is nothing more than a personal diary then the free blogging services may be all you need. But if you’re looking to build an audience, sell a few products, or make a name for yourself, getting your own domain name is the way to go.
Whether you’re a business, a blogger, or something in between, selecting your domain name can be a trying process. Those of you who have searched for the “perfect” domain name know what I mean. You go through dozens, if not hundreds of different options looking for just the right one.
Short domains are the hardest to find. Unless you’re willing to shell out big bucks, give up on the dream of getting your business’ initials (i.e. ppm.com, emp.com, etc.). But that’s not to say you can’t find just the right short domain name for you. You don’t need something as short as three letters, but I wouldn’t go much longer than three words. Your own mileage may vary but keep in mind, the longer the domain name is the more difficult it will be to remember when being passed along via word of mouth or in casual conversation.
Without going too long and still keeping your domain name memorable, try to find one that uses your primary keywords. It’s not always easy to find domains with your primary keywords still available, but keep looking. Just avoid the temptation to load up your your domain with all kinds of keywords.
Once you’ve found the perfect domain you want to make sure you buy up many of the alternative domains that go along with it. These can be the .net, .org, or .biz versions. It can also include misspellings, common typos. It’s also valuable to purchase domain names named after your products or other brand names.