European Google Play head talks about the future of Android


Marshmallow is here! The latest version of Android, Google’s mobile operating system, officially launched on October 5. Available for Nexus devices now, smartphone manufacturers will start rolling out the update to their devices in the weeks ahead.

It’s largely an evolutionary – rather than “revolutionary” – update, full of small tweaks and performance improvements rather than a total user interface overhaul.

When I met the head of Android in London prior to launch last month, Andrei Popescu, he said to expect “slickness.” Popescu explained that “in general with Marshmallow we’ve taken the approach that we want the whole release extremely polished – not that we didn’t have polished releases before.”

A week before launch, Google announced one of the improvements to a crowd of developers in London at Google Playtime, one of its developer conference: The increase in maximum file size for apps from 50 to 100 megabytes. It easily produced the loudest cheers that day.

At Playtime I also sat down with Mark Bennett – the head of Google Play for Europe, the Middle East, and Africa (EMEA) – to discuss the problems Android still faces, and what makes Europe unique.

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Nagaraju Tadakaluri
Nagaraju Tadakaluri is a Professional Web Designer, Freelance Writer, Search Engine Optimizer (SEO), Online Marketer, Multi Level Marketer (MLM) and Business Promoter. Have developed Latest Updates in hopes to educate, inform and inspire.

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