Facebook is trying to make it easier to send photos as the holiday season’s picture-taking frenzy escalates with the arrival of Christmas and New Year’s Eve.
The world’s largest social networking service is offering a feature called ‘Photo Magic’ that will automatically address a message so it can be sent quickly to Facebook friends identified in a picture. The option relies on the same image-recognition technology that attaches people’s names to Facebook posts.
With this twist, Facebook is deploying the technology in its Messenger application to make it more convenient to distribute pictures to a few friends and family members.
Facebook will highlight Photo Magic in a Messenger update that will start rolling out on Thursday to users of Apple’s iPhones and smartphones running on Google’s Android software. It will still be up to each individual to decide whether they want to activate Photo Magic. After the feature is turned on, it can still be switched off at any time.
The update is being distributed to a broad audience after a month of testing among smartphone users in Australia. Facebook is planning to make Photo Magic available to Messenger users everywhere in the world except in Canada and the European Union.