Facebook Paying Users to Watch Ads


Recently, Facebook introduced a program that offers consumers a financial incentive to watch ads on the site.

Now Facebook can reward users who watch certain ads on the site with Facebook Credits, which can be redeemed to purchase goods on Facebook Deals, the company’s new Groupon-like daily deals service. The incentive, however, is not huge. Initially at least, the average ad will yield one credit, which is the equivalent of 10 cents.

The ads will mostly be in games. CrowdStar, Digital Chocolate and Zynga are among the participating game publishers. Facebook is working with Sharethrough, SocialVibe, Epic Media and SupersonicAds to serve ads on the program as well as TrialPay, which will provide analytics.

Incentivizing consumers to watch ads is one solution for Facebook’s low banner click-through rates. The move comes after Facebook expanded its Credits program last week to let consumers use the Credits to buy real-world goods advertised in Deals.

Previously, the credits, which were awarded for consumers who signed up for various programs or bought outright could only buy virtual goods.

This may lead Facebook to get more members in near future.

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