Fiat is trying to make sure India notices it, bigger and better, and they have applied the next gear in the attempt.
After introducing India to their racing genes with the Abarth 595 Competizione, Fiat Chrysler Automobiles has launched two more performance oriented products – premium hot hatchback Punto Abarth and crossover Avventura powered by Abarth – priced at Rs 9.95 lakh (ex-showroom, Delhi).
“All these are part of the jigsaw that we are putting together. We are understanding what is needed for Fiat to be great again in India,” Fiat Chrysler Automobiles India president and managing director Kevin Flynn said.
He said the Abarth Punto is designed indigenously and is a “homegrown, home engineered” product that is targeted at racing enthusiasts. The Abarth Punto, powered by a 1.4 litre petrol engine, delivers power of 145 hp.