General Motors India on Wednesday partnered with Amazon India for booking of its upcoming SUV Chevrolet Trailblazer, looking to cash in on the boom in the country’s online retail space with the onset of festive season.
Apart from letting customers book the Trailblazer at our showrooms, bookings for the premium SUV will begin on October 21, 2015 at Amazon India,General Motors India said in a statement.
Commenting on the association, GM India President and Managing Director Arvind Saxena said: “This is a first of its kind promotion for premium vehicles in the booming Indian e-commerce space and will enable us to create an entirely new and unique experience for Chevrolet Trailblazer customers.” The evidence for e-commerce is compelling — around 65 million consumers in India will buy online this year against around 40 million in 2014, he added.
“We found that many of our customers already refer to online platforms before they buy a vehicle, especially in the premium segment, and this new approach makes buying a Chevrolet car an even more consumer friendly process,” he added.
Amazon India Vice President and Country Manager Amit Agarwal said as the digital economy grows in India, customer buying habits are changing too and the company continually looks for opportunities to transform the way India buys and the way India sells.
“This is a perfect example of that effort,” he added. GM India said customers can book their car at a “nominal booking amount” on Amazon with an option of 100% booking amount refund in case they change their mind.
“The Chevrolet Trailblazer’s online bookings received on Amazon.in will be fulfilled by the nearest dealership,” the company said.