Google Announces War on Content Farms

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Google Content Farms
Google Content Farms

Google just changed its search algorithm and effectively declared war on Content Farms.

With this move, Google is targeting content farms – a common name for low quality sites whose main goal is to attract search traffic by piling up (mostly) useless content, usually by either producing large amounts of low-quality text or by copying it from websites with original content.

In a blog post, Google search engineers Amit Singhal and Matt Cutts write that the update, which will effect a whopping 11.8% of all search results, “is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful.”

While the change will surely have many website owners up in arms, complaining that their website was unfairly ranked lower than before, it’s a very welcome one. Google is making this change because search is 95%+ of its business, and Microsoft Bing is more of a competitor than ever. Google obsessed with having spam-free search results.

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