Google Buys Green Parrot Pictures


Green Parrot Pictures
Green Parrot Pictures

Green Parrot Pictures has been acquired by Google.

Green Parrot Pictures is an Irish digital video technology company that makes tools to manipulate both video and images. The search giant will integrate Green Parrot Pictures’ tools, which helps make videos look better, reduce required bandwidth, and improve playback speed, into YouTube. A post on the Green Parrot Pictures homepage announced today, “We’re excited to announce that Green Parrot Pictures has been acquired by Google!” Update: YouTube has just confirmed on a blog post that it will use Green Parrot’s technology to help users make better-quality videos, particularly for videos taken with mobile phones.

Google sites, primarily YouTube, drew the most unique video viewers in January with 144.1 million, followed in a distant second place by Vevo with 51 million, according to comScore. Yahoo, Viacom Digital and AOL rounded out the top five.

The acquisition was driven by YouTube, which will use Green Parrot’s tools to help users make their videos better. Green Parrot also offers an iPhone app called Color Claw that lets users adjust the color of pictures based on desired colors in another picture. Google hasn’t said whether it will continue to offer this app.

Google isn’t saying exactly how it will incorporate Green Parrot’s technology — it could be applied automatically as users upload video from mobile devices, for instance.

Still, Google appears to be building up to something big, and we’ll be sure to report other developments as they occur.

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