Google admitted that search spam has increased in recent months, and the search giant has outlined its plan to defend spam and the rise of “content farms.”
Google put efforts to improve the quality of its search results. There are more spammers trying to scam unsuspecting Googlers. Webspam refers to the junk that appears in search results when websites try to cheat their way to a higher position. With the launch of the new version of its search engine, Google Caffeine, Google has been indexing more content than before, including spam.
Google’s new classifier is designed to detect spam on individual web pages by identifying spammy words and phrases. Google has also improved its ability to detect hacked sites and is testing new changes, including one that penalizes websites for copying the content of others without having original content of its own.
At the same time, Google is adding a new measure to combat “content farms.” These controversial organizations, Demand Media being the best known, utilize cheap, contracted labor to write articles of questionable quality. Google has implemented two algorithmic changes to stop these low-quality sites from rising to the top.
Google isn’t going to let anything stand between it and search quality, even if that means taking down thousands of spammers and content farms in the process.