Google EMD Algo Update

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Google EMD Algo Update

Google EMD Algo Update
Google EMD Algo Update

Few days back Google has been rolling out a new algorithm update targeted for reducing “low-quality” exact match domains in search results. This means ‘Exact Match Domains’ will no longer get ranking as earlier.

On Friday, Search Spam head of Google, Matt Cutts announced on Twitter, that Google is going after “low quality” exact match domains (EMD) to ensure they don’t rank well in the results of Google Search.

Matt Cutts has two tweets on this matter, here they are:

“@mattcutts: Minor weather report: small upcoming Google algo change will reduce low-quality “exact-match” domains in search results.”

“@mattcutts: New exact-match domain (EMD) algo affects 0.6% of English-US queries to a noticeable degree. Unrelated to Panda/Penguin.”

It looks like many sites were hit, as many website owners have reported getting damage with this update. In several SEO Forum discussion, there are several webmasters claiming to be victims.

Webmasters named this update as ‘Google EMD Algo Update‘. Google sent out the “EMD Algo Update” on 28th Sep 2012.

Google EMD Algo Update

This EMD Algo Update affected not only the low quality websites and also good quality fat websites with original content. When Matt Cutts stated, 0.6%, we got the idea that it is going to be massive and can impact a lot of EMD websites. History repeats itself. It happened with Panda and Penguin updates. People are still recover from that shock. It can be a small 0.6% of English -US queries but at the same time, it may represent 70-80% of all EMD domains. It has impacted not just EMD websites but additionally EMDxx ,EMD1, and EM-D (using a hyphen).

As a webmaster or site owner, have you noticed an impact with this Google EMD Algo update? Have you noticed a dramatic change in search engine results as a user? Discuss your thoughts in the comments.

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