A month after first introducing their search algorithm improvements, Google have now rolled-out the changes to all English-language Google users. The changes are intended to reduce the influence of ‘link farms’ and allow lower-scoring, but relevant, websites to rise through the search results.
When Google first made the change, it noted that it was “a change that noticeably impacts 11.8% of our queries.”
“This update is designed to reduce rankings for low-quality sites–sites which are low-value add for users, copy content from other websites or sites that are just not very useful,” the company said on its blog. “At the same time, it will provide better rankings for high-quality sites–sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.”
Now, Google said that it has “gotten a lot of positive responses about the change” and decided to roll it out to a much larger audience. In addition, it has incorporated feedback from its Personal Blocklist Chrome extension, which allows users to block certain domains from appearing in their search results.
The change should be “smaller in scope,” affecting only 2% of queries as opposed to nearly 12% when it was first implemented.
Now the fun really begins. Now we can see how hard some of the sites that were already heavily impacted by the Panda update get hit on a global scale.