Honda Motorcycle & Scooter India (HMSI) today expanded its entry-level bike range by launching 110cc bike Livo priced up to Rs. 55,489 (ex-showroom Delhi).
The company at present sells three Dream series models in the 110cc segment including Dream Yuga.
“Livo is the curtain raiser of Honda’s aggressive pace of new and exciting motorcycle model line up for India,” HMSI President and CEO Keita Muramatsu told reporters here.
The company will deliver on the promise of 15 new products in India this year, he added.
HMSI plans to target youth, comprising students, executives and young entrepreneurs with the 110cc Livo.
“Livo is developed keeping in mind the very start of motorcycling — that’s the 100-110cc displacement segment — which is often the first bike of majority of people in India,” HMSI Senior Vice President Sales & Marketing, Y S Guleria said.
The bike would be available in two variants priced at Rs. 52,989 and Rs 55, 489 (ex-showroom Delhi).
HMSI’ s market share in the 100-110cc segment stands at around 6 per cent. The company’s market share in the overall bike segment stands at 14 per cent.
The company, however, remains leader in the scooter segment with around 59 per cent market share.
Meanwhile, the company has stopped manufacturing its CB Twister model, Guleria said. “We won’t be manufacturing CB Twister anymore,” he added.