Cold calling is one of the classic sales marketing techniques. It involves calling an unsuspecting person on the phone and making a sales pitch. Most of us are familiar with this technique. However, what most people don’t realize is that it can still work. With the right tips and tricks, you can make a cold call sale. Telemarketing calls can be a great way to expand your business. While most people believe that this is an outdated marketing strategy, you can still use it effectively today with the right tools and techniques. Cold calling the right way can ensure that you get the prospects you need for your business or company.
Here are a few tips on how to cold call the RIGHT way:
Work on your phone voice, diction and language. This is a very important aspect when it comes to cold calling. Nobody wants to listen to a boring voice over the phone. Worst of all, nagging and persistent voices are a classic no-no when it comes to telemarketing calls. The key here is to get the interest of the prospect. Also, avoid being too impersonal. Make sure that your potential client understands what you are saying by enunciating correctly.
Know what you are talking about. There is nothing worse than a telemarketer blabbing away about an offer their company has, but has no clue about the details. Remember that once you get your potential clients hooked, they will start asking questions. You should always be ready to answer them. Know the inner workings of your company. They will want to verify that you and your company are legitimate and not simply a scam. Also, if you’re trying to sell an offer, make sure that you know all of the specifications. Being able to answer important questions builds trust in your potential client.
Do a lot of research on your target market. The key to success when it comes to cold calling is to know your potential customers. You want the person at the other end of the line to be interested in what you are saying. No matter how good your sales pitch is, if the person is not a part of your target market, she/he will not be interested, rendering your strategy ineffective. Keep in mind that your target market should be well researched and narrowed down thoroughly. This will save you a lot of time and energy, letting you call even more potential clients. This ups your chances of getting a client to say yes to whatever you have to offer. Make sure that your target market is suitable to the kind of business you run. This involves lots of research, surveys and statistics, so you have to be ready to do your homework.
Build a small script to work on. You can continue to change and evolve the script, depending on how effective it is over time.
These simple tips will ensure that your cold call will be effective every time.