Links from high authority websites have the biggest impact on the position of your web pages in Google search results. If high authority websites link to your site with your keywords in the anchor text, the chances that your site will be listed in the top 10 results for that keyword increase dramatically.
What are high authority websites?
High authority websites are website that are trusted by Google. In general, high authority websites meet two or more of the following criteria:
* They are old and established websites that are several years old
* The websites did not contain spam in the past
* They have many backlinks from other sites
* They belong to the most important sites for a particular topic
Finding high authority sites:
Although the PageRank that Google displays in its toolbar is discussed controversially, it is still a good indicator to find authority websites (if the PageRank is 7 or higher).
When you’ve found a high authority site, you should try to get a backlink from that site. If you have a good website with quality content, chances are that the high authority sites will link to your site.
Sometimes, an authority site links to many other websites but for some reason, the webmaster doesn’t want to link to your site. In that case, you can still benefit from the link power of that site by contacting the webmasters of the sites that are linked by the high authority site:
High authority site links to website xyz > Website xyz links to your website
These links are called second-tier links. Of course, they don’t have the same effect as a direct link from a high authority site. However, they are still very valuable and it is likely that these links are more valuable than many other links that you can get on the Internet.
Links from high quality websites are important for high rankings on Google. The more links point to your website, the better.