What can you do if your website has been penalized by Google and what does Google expect from you?
If your website has been penalized by Google, you can file a reconsideration request here. Google’s Pierre Far explained some details about reconsideration requests:
- Google does not read all reconsideration requests
“We do have a team that reads and responds to reconsideration requests, but in some cases we may not read all reconsideration requests; for example, if a webmaster is bombarding us with a new request every day, we may choose to read only the most recent submission.”
- Your website must follow Google’s guidelines
Before you submit the request make sure that you read Google’s guidelines and that your site is in compliance to the best of your knowledge. That means that you should remove all spam elements from your website.
- Make sure that it’s not a technical problem
“We’ve seen some webmasters misdiagnose the problem and think a manual spam action is affecting their site when in reality it’s something else, like a crawling issue.”
- Write a clear and detailed reconsideration request
“When you are writing the reconsideration request, be as detailed and as clear as possible – help us help you. Give a timeline as accurately as possible when you’re describing actions or changes that may be relevant.
If you did find and fix a violation, explain what you did. We do appreciate that some fixes simply cannot be completed 100% (e.g. cleaning up spammy back links), and in those cases explain the effort you took to fix the problem as much as possible.”
Although Google allows you to file a reconsideration request, it usually takes a lot of time until Google removes the penalty.
For that reason, it’s better to avoid penalties. Do not use spammy SEO methods to promote your website and focus on so-called white-hat SEO methods to promote your website on Google.
White Hat SEO methods are beneficial to you, your website visitors and Google, and they make sure that your website will get high rankings on Google that last.