Starting a boutique takes a lot of time, consideration, and preparation. There are many things to do before you can even think of opening the doors to your new boutique.
Since it is such a huge undertaking, here are some tips to help you start a boutique.
The most important thing you will need to start a boutique is capital. You will need money or a lot of credit. If you’re having trouble in this department, you can look into grants or loans. You have the best chance at government grants if you’re a minority. However, you should investigate all options, which include grants, loans, your credit, and your savings for financial resources for starting your boutique.
There are many types of boutiques. You will need to determine what type of boutique you want to start. Will you want to specialize in second hand clothing, wedding and formal garb, clothing accessories, or something completely different? One thing that can help you decide is that you will want to be somewhat unique. If there are tons of sportswear stores in your area, you won’t want to duplicate that. Instead, you will want to go in a different direction.
You will need to acquire a business license. Talk to your local government to find out what all of the requirements are in order to apply. Ask them how you should proceed in obtaining everything you need. For instance, you will need to obtain a tax identification number. Ask your government office about how you should go about obtaining all your legal documents and licenses for your business.
Find manufacturers and suppliers for your boutique. The best way to start is to look on the internet and go to trade shows. Talk to different suppliers about the products they carry and the cost of the items.
Choose a location. You will want to inquire about the monthly rent and all of the stipulations of the lease. You will also want to consider how accessible your boutique is to the public.
Design your store so things are organized and accessible. Design your store front so that it’s interesting and eye-catching. You want to interest people in coming into your store.
Advertise your boutique. Make sure that you allot a certain amount of money in your budget for advertising. A great technique when first starting a boutique is to offer discounts and great sale prices to get people in the door.
Once your boutique is open, communicate with your customers and ask for their input. If there is merchandise that they would like to see you carry, ask them to tell you. Put a suggestion box in your store for comments and suggestions.
Enrolling in online classes in marketing your business will also help you develop a strong marketing strategy to get new customers in the door.