The key to getting a good response from your subscribers when you send them emails is to write each email as if you are writing to one person, and not to an entire list of people.
When you write as if you’re communicating to an entire list, there’s no personal connection being made.
When you write an email with just one person in mind, you make it personal and you get a much better response.
Now how do you do this consistently so you can make a personal connection in all of your emails?
You have to focus on writing your emails as if you’re writing to one person, not a group of subscribers. Imagine you are writing a personal email to a friend. Imagine if one of your friend’s is on your list, they signed up because they are interested in what you have to offer, and they want to hear from you. When you sit down to write an email, just imagine yourself writing a personal email to that one friend.
Don’t write to a group. Don’t use words like ‘my subscribers’ or ‘my list’. Instead use the word ‘you’ often, like you would if you were writing an email to a friend.
Your subscribers will know they aren’t the only person on your list, but when you address them individually and personally, they make a connection with you on a deeper level, and the level of trust and credibility will increase again.
The deeper your connection can be with each of the individuals on your list, the better the response will be from your list as a whole.
This is part of email marketing course series of posts. I hope you have enjoyed this email marketing training course, and that you go out and actually implement what you have learnt. Don’t just go through this training course and then do nothing with it.
Don’t miss this complete series of email marketing course:
- What’s The Purpose Of Your Email Campaign?
- How To Organize Your Email Campaign
- How To Create Credibility With Your Subscribers
- How To Create Rapport With Your Subscribers
- How You Should Write Your Emails
- Writing Headlines For Your Emails
- Writing A Call-To-Action In Your Email
- How To Write Content Emails
- How To Write Free Gift Emails
- How To Write Promotional Emails
- How To Write Feedback Emails
- How To Write Emails That Generate A Response
- How To Properly Format Your Emails
- Why You Must Write Your Own Emails
- How Often Should You Be Mailing Your List?
- How To Track The Success Of Your Campaigns
- The Biggest Email Marketing Myth
- How To Make Money From Your Subscribers In The Long Run