In a first, Apple targets corporates in India


Apple is, for the first time, targeting corporates and institutions in India to open up newer growth engines for its iPhones, iPads and iMacs in the country that the technology giant increasingly sees as a high potential market.

The Cupertino-headquartered firm has appointed over 130 dedicated corporate resellers across the country, including in several tier-II and -III cities such as Agra, Aizawl, Bhopal, Kozhikode, Jamshedpur, Mathura and Varanasi, two senior trade partners of Apple said. The target is to grow this network to over 200 resellers by March 2016, they said.

Apple is expecting 15-20% of its revenues to come from the enterprises business in India, which will also de-risk the company from any slowdown in the consumer market, they said. An Apple spokesperson refused to comment in response to an email sent by ET.


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