Internet marketing is a complicated venture. It is fraught with creative challenges, analytical work, and human interaction. It’s hard to reduce, hard to explain, hard to simplify, and hard to teach correctly.
One universal piece of advice that all Internet marketers should be forced to hear is this: don’t think about your business as being impersonal just because it’s on the Internet.
Your customers are real. They have real wants, real desires, real problems, and real money to spend on your products. So treat them like real people–not product-purchasing units.
You have a real business with real customers. Whatever you might think about the importance or efficacy of sales letters, text ads, banner advertisements, and video content, there is one additional thing you should always keep in mind: selling a product that has no purpose is much, much harder than selling something that solves a problem that many people have.
Instead, start off by locating your customers. Again, look for them on forums, on blogs, and wherever else they might be. Find out what problems they have; and create a product that SOLVES those problems.
Select a domain name that matches your framing. It can be your name or the name of your business, but in general, it shouldn’t be a giant string of words connected by dashes. Nothing will kill your credibility faster than using a URL like that.
Another practical piece of advice for all Internet marketers is to build a list. It doesn’t matter what you’re selling, who you’re selling it to, or how well your current efforts are working.
It doesn’t matter whether it is a free newsletter, a free report, a free book, or something else. What’s important is that it has to be free, it has to provide value, and it has to entice to site visitors to join your list. Beyond that, you can be creative. If you create low-quality content and use it as your hook to get people to sign up, it might work initially, but once people read it, they’ll be disappointed. In the long run, this will translate into unnecessarily forgone sales. So do it right the first time.
Alter the main page on your site to include an opt-in form. You might do this through a non-invasive “slide-in” or “hover-over” ad. Alternatively, you could include it in a sidebar, at the bottom of your main page, or at the top. Finally, send traffic to your opt-in forms.
Creating a successful, thriving, profitable Internet business is a dynamic process. It can’t be reduced to assembling parts, connecting the dots, or some other process where you take out a template, follow it carefully, and then experience the exact results you were told you’d see.
start by finding your competition. Once you’ve done this, follow them carefully. How can you get started? Search for keywords related to your business on Google. But instead of looking at the organic search results, look at the sponsored results from businesses who are running Adwords campaigns.
One common failure among Internet marketers is that they often don’t remain open-minded to different approaches. Once they experience a little bit of success with one approach, they milk it for all it is worth, but neglect other avenues of traffic generation and monetization.
If you’re like many new business owners, your enterprise relies almost entirely on a few concentrated sources of traffic and buyers. Outside of this fixed pool of buyers, it isn’t clear to you how you might expand your business, scale it up, and bring in more profits as a result.
For starters, consider each of the following marketing strategies for locating new leads:
1. Banner ads
2. Pay per click ads
4. Social media, such as Facebook and Myspace
5. Viral videos
6. Product giveaways
7. Joint ventures
9. Paid email advertisements
12.Creating an affiliate program
You should also pay careful attention to new channels through which you can market. For instance, viral videos and social media marketing have become two powerful channels for driving traffic to websites.
But when it comes to selecting a program, which one will you choose? If you’re not terribly worried about making money, you might just pick any program at all. If you’re profit-oriented, you’ll probably spend some time making a careful choice.
You’ll probably consider:
1. Whether a product is relevant to your site’s niche
2. Whether the product has a history of converting and is popular with affiliates, as given by Clickbank’s rating system
3. Whether the product pays a large commission.
4. Perhaps most importantly, you will consider the convenience of each affiliate program. For instance, you will check to see whether they have pre-made text ads, premade banner ads; and whether they provide lists of relevant keywords for PPC advertising. You will also look for a program that provides additional sales materials, such as squeeze page code and salesletters–all stuff that would make it easier for YOU to make a profit.
Many new Internet marketers make the mistake of focusing exclusively on “free” traffic sources. What they generally ignore is that these sources are not truly free: they require you to spend exorbitant amounts of time doing menial tasks–and often for meager returns.
Pay per click campaigns provide a viable alternative to mindless amounts of menial labor. They allow you to cut through all of the nonsense and directly send high-quality visitors in a way in which you can control very carefully. A good way to get started in PPC is to create a Google Adwords account. Other services, such as Yahoo! Publisher Network may be a good place to expand after you’ve had some success with Adwords.
One common problem that Internet marketers have is that they spend the time to build a robust list to which they can market, but they never seize the opportunity to truly use it to earn money.
Consider giving away ebooks, free reports, and prizes. You might even consider requiring people to email you back in order to enter a contest. If they’re successful, you’ll give them a cash prize or something equally attractive. This should do the trick. After a few weeks, people will stop ignoring your emails; and will pay attention to the information you send them.
So there you have it: one of the best and cheapest ways to make sales is to make new products, but sell them to old customers.
So get started, and experience the long-lasting success that comes with building a business on strong principles.