Google has continued to improve their search algorithm, to deliver searchers the best effective search results. Their recent update, affectionately known as “Penguin”. Penguin updates are expected to continue till the end of 2012, and are geared toward significantly developing quality, relevance, and cleanliness in the search result by penalizing overly spammy webpages or those that have spam-like links. Websites that break Google’s quality guidelines have also likely been hurt with this latest update to Google’s regularly changing algorithm.
Even though many websites have been hit hard by these kinds of updates, you do not have to become one of them. Your website may recover from Penguin and get ready for upcoming algorithmic updates by knowing the update and doing suggested modifications.
Below are some of the very important things to understand how Penguin may influence your site. Keep in front of the game by understanding what is coming and researching your website to be sure it is not guilty of committing these mistakes and others like them.
Keyword Stuffing: Keyword stuffing may be the too much use of keywords in the content on your site. In case a website is keyword stuffed, the keywords are often duplicated at random , and excessively through the entire site.
Properly include your keywords within the titles of your webpages and have them sparingly in the content of your site. Be diverse the keyword phrases so they seem natural. It is wise to shoot in the range of 2-5% keyword density on most blocks of text.
Advertisement Heavy Page Layout: Punished web page layouts normally have related to the overload and placement of advertisements on a webpage -particularly those “above the fold” or those first looked at when a viewer lands on the webpage. Google knows that a website which prefers related content over ads allows users a much better experience, so they reward and punish as a result.
When you have advertisements in your site, the perfect procedure is to balance the advertisements with related content throughout your website.
Duplicated or Obsolete Content: Similar to all Google updates, Penguin will punish sites that do not have original (not plagiarized, informational, and related to the keywords searched) as well as fresh content. It makes sense, since users wish to look for the most relevant and the most latest information on the internet of their topic.
In case your content is not quite up to par, Perform some research, some study, write, and you will have some unique content very quickly. Eliminate any duplicate content you may have in your site and maintain it up. Be unique, related and fresh, and you will ranking in the major search engines.
Always remember that every Google up-dates are smartly created to fish out the best, most relevant, and useful websites from the search engine results. Whenever you make on-site modifications, keep your visitors, users, and fans in mind. Is there so many annoying advertisements messing up the space? Is the content helpful, related, and useful? Ask yourself these types of questions while you make changes to your website.
Be sure to monitor your search rankings to evaluate your site’s improvement and how it is impacted by the algorithmic modifications. Google updates like Penguin and Panda will surely be made in the future as the Google search aims to deliver its users with a fast, effective, and useful search experience. Keep in front of the competitors by utilizing information through the updates to your benefit, beat the algorithm towards the hit and find out your search rankings increase!