At the event, Atul Jain, COO of Smart Electronics Business, LeEco India, who was previously the Senior Vice President at Samsung South-West Asia Regional HQ, took the stage to introduce the 6.33 inch screen Le Max as the company’s flagship. He announced that the phone’s current eUI or Eco User Interface was developed with feedback from more than 200,000 users worldwide.
Le Max comes with a 2K display and a 21 MP camera, which the company claims is a world first. Le Max is also backed by the Qualcomm Snapdragon 810, octacore processor and 4GB of DDR4 RAM. The phone is available in two variants, 64GB silver or 128GB gold.
To display the phone’s competitive performance, LeEco compared the Le Max with several other international brands by revealing the AnTuTu Benchmarks, which showed that the Le Max performed better when compared to other flagship phones with the Qualcomm 810 processor, like HTC one M9, Sony Xperia Z5. They revealed that the Le Max has a performance score of almost 84,000.
In terms of photography, the Le Max comes with a 6-piece lens 21 megapixel rear camera with Sony’s IMX230 sensor and Optical Image Stabilisation. The Dual tone flash has two sources of light with different colour temperatures allowing for better balance of light. LeEco also provided comparison photos between the Le Max and the iPhone 6s to state that their phone has the superior camera.
The front camera comes with a wide angle 5P lens and F2.0 aperture and also allows for people to just touch the fingerprint scanner at the back to capture photos or videos.
Le Max also boasts of the best in class Hi-Fi audio experience with features like noise-reduction, lower surface noise, better frequency response and higher power output capacity. LeEco has partnered with AKG Acoustics, a world-class audio equipment professional company in Europe, to develop the Le Hi-Fi experience which delivers a powerful, undistorted sound that music professionals have trusted for almost 70 years.
The full metal unibody design out of aircraft grade aluminium makes the phone fashionable and sturdy, and Le Max is also the world’s first full-floating glass, which is a Sharp Screen exclusively for LeEco, and bezel-less design, reaching an unmatched viewing experience. Atul, COO of Smart Electronics Business, LeEco India, said Le Max will be available in 2 colours, shimmer gold with 128GB and 36,999 and titanium silver with 64GB of storage for 32,999, which would be available on Flipkart from 16th February.
LeEco also released a top-end variation of Le Max at the event. Le Max Sapphire has the same specs with Le Max except its display screen, which is a 6.33 inch sapphire. Not only expensive and looks elegant, this sapphire screen is as hard as a diamond.
The limited edition sapphire version of Le Max is pink colour and is limited to 1000 pieces. To be able to buy this version of the Le Max, an invitation would be needed.