What are Meta Tags?
Meta tag is a coding statement or tag in the HTML (Hypertext Markup Language) that outlines some elements or features of the contents of a web page. The information given in the meta tag is employed by the Internet search engines to index a page, so that when anyone searches for that type of information, he will be able to find the page. The tag is placed as a part of heading at the top of the HTML in the web page. The tag is written in the usual form i.e. <META name=”something” content=”something else”>
Unlike other tags, it doesn’t need an end tag </META>, but it has to be made sure that each tag doesn’t include any line breaks.
Meta Tags help search engines to Index your site easily, A lot of search engines still rely on Meta Tags .In simple words Meta Tags tell the search engine what is your site all about.
Meta Tags for SEO focus on three basic tags – Title tag, Description tag and Keywords tag. The title tag optimizes the content relevance and visibility. The Title tag describes the exact content of the document and contains keywords targeted. The description tag targets determined keywords within an attractive format. This tag generates the summary to be displayed, on returning as a result. The Keywords tag is used to list the words researched prior to input. It is a request that is part of the search performed and to be scored, against the inserts. Each web page should ideally contain unique keywords that pertain to the actual content.
The meta tags in the web pages are used by the search engines as a source of information that serves them to determine how to list or rank a website. However, they don’t guarantee to provide a top ranking on crawler-based search engines. They help in identifying the developer of the page, what the page follows, keywords, description and the refresh parameters that will help the page to reload itself or load to another page. They offer the website owner an ability to control the way the web pages are been described by some search engines and also prevent the pages from being indexed. Meta tags can tell a browser what character set to employ or whether a web page has self-rated itself in terms of adult content or not.
Types of Meta Tags:
These tags provide web browsers or search engines directions and data on different types of information. There are many useful meta tags, like the meta http-equiv tag, the meta author tag, the meta robot tag, the meta copyright tag, etc., but the four types of meta tags that are commonly used are:
•<META name=”resource-type” content=”document”>
The tag is employed for indexing purposes and the resource type usually used is document.
•<META name=”description” content=”a description of your page”>
As per the search engine, the tag will display the contents along with the title of the page in an index. The contents could be a word, sentence or even a paragraph describing the page.
•<META name=”keywords” content=”a, list, of, keywords”>
The tag may include appropriate keywords like synonyms separated by commas. For example, if you have a page on cars, you can include keywords like car, cars, vehicles, etc.
•<META name=”distribution” content=”one of several”>
The tag lists the possible resources designed to search things easily and the content can be global, local or for Internet use.
Meta tags are the special requirements of search engine optimization strategy. The higher search engine rank does much more than just tags optimization and that of the metadata content.