New Mobile Advertising Formats

One year back Google’s run rate for mobile advertising is only $1 billion, but now it reaches to $2.5 billion.  To maintain that momentum, Google has introduced new mobile ad formats.

The new ad formats include search ads in mobile apps, a “click to download” option for apps and mobile app extensions. Custom search ads would run within apps that involve searching. For example, a user might go to Yelp to find a restaurant and be served an ad for a local establishment.

The “click to download” option would let users click through to an iTunes or Android Market link to download a mobile ad. For instance, an ad for Angry Birds would take you directly to a link where you could get the app.

Google’s mobile application extensions would direct you to a mobile app that’s already installed on your mobile/tab. The most likely use of that app would be for shopping. A user searching for a scarf might be directed to an L.L. Bean catalog app they had already installed on their phone or tablet.

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