When the newly resurgent Motorola made its mark in India early last year with the first-generation Moto G, it quickly became the go-to value option. Three generations later, and the situation isn’t as clear. There are more options than ever thanks to the entry of a number of Chinese companies in quick succession. The Moto G has lost its spot as the sub-Rs. 15,000 top dog in terms of raw specifications, but its brand value makes buyers keep coming back.
In an effort to at least try to remain competitive, Motorola is now offering the Moto G Turbo Edition, a mid-cycle upgrade of the Moto G (Gen 3) (Review). Nearly everything is the same, except for the bumped up processor, RAM, and storage, plus the incorporation of Motorola’s TurboPower feature as a result of the fast charging capabilities of the new Qualcomm SoC.
Not to be confused with the Moto Turbo (Review | Pictures), the new Moto G Turbo Edition slots in alongside the Moto G (Gen 3) at a higher price. We’re curious to see how well this strategy will pay off for the company.