Motorola launches Moto X Play at Rs. 18,499

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Buoyed by strong sales of Moto G and Moto E smartphones, handset-maker Motorola has sold 2.6 million units in India over the last seven months.

The U.S.-based company, which re-entered the Indian market in February last year, has also launched a new smartphone — Moto X Play in the Indian market for Rs. 18,499.

Fabulous response

“We have received a fabulous response from the Indian market. It continues to be an important market for us. We have till date sold 5.6 million units, of which 2.6 million came in the February-August period. A bulk of the sales were Moto G and Moto E,” Motorola India general manager Amit Boni told PTI. He, however, declined to comment on contribution from the various devices.

Since the re-entry, Motorola has introduced the Moto E (two generations), Moto G (three generations), Moto X and the Moto 360 smartwatch in India exclusively through e-commerce firm Flipkart.

Motorola had stopped sales of its products in India after being acquired by Google in 2012, but came back after its acquisition by Lenovo with the launch of the Moto G in February last year.

Salient features

Talking about Moto X Play, Mr. Boni said the device offered customers the best-in-class cameras, all-day battery, water-repellent design, meaningful software experiences and personalisation options.

The 4G-enabled Moto X Play will be available at Rs. 18,499 for 16GB version and Rs. 19,999 for 32GB. It has 5.5-inch display, 2GB RAM, 1.7 GHz octa core Snapdragon processor, 21MP rear and 5MP front camera and 3,630 mAh battery.

According to research firm IDC, 26.5 million smartphones were shipped to India in the second quarter of 2015, up 44 per cent from 18.4 million units for the same period last year.

Lenovo group (Lenovo and Motorola) had 6 per cent share of the Indian smartphone market in the period.

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Nagaraju Tadakaluri
Nagaraju Tadakaluri is a Professional Web Designer, Freelance Writer, Search Engine Optimizer (SEO), Online Marketer, Multi Level Marketer (MLM) and Business Promoter. Have developed Latest Updates in hopes to educate, inform and inspire.