Netflix has more subscribers than the largest cable TV operator in the USA. It reaches this new milestone on Monday.
Netflix‘s global subscriber base grew almost 70% over the past year, to 23.6 million users. With that audience, it dethroned Comcast as the country’s biggest provider of subscription video content. More than 7% of Americans now subscribe to Netflix.
Netflix said in its release that it expects subscriber growth to continue at a rapid clip for the rest of the year, but it warned that year-ago comparisons will get tougher in the coming quarters.
Netflix is hoping to combat increased competition with more unique content.