Las Vegas is celebrating 10 years of its iconic “What Happens Here, Stays Here” advertising campaign and is doing it with new television commercials that will be airing through May 2014. This is one tagline most likely everyone has heard of by now. But when it first launched, with the sultry “Mistress in Disguise” ad, that was supposed to be shown during Super Bowl 2003, it was rejected by NFL. However, this was what made the campaign big, winning awards, being the base for parodies, giving New York Times a reason to do a front page profile of it, and get it named as one of the best destination marketing campaigns ever by Forbes.
The rejection of the ad was what initially actually made the campaign so successful as the NFL had “unwittingly provided months of free media publicity with its rejection of the said-to-be-risqué commercials.”
The new Las Vegas television commercials can be seen and the history of the campaign learned about at www.lasvegas.com. After all, it’s a campaign that raised the profile of Las Vegas on a global scale.
“The ‘What happens here, stays here’ campaign strikes an emotional chord with consumers who relate with the notion of adult freedom,” said Cathy Tull, senior vice president of marketing for the Las Vegas Convention and Visitors Authority (LVCVA).
What happens in Vegas, Stays in Vegas!
Disclosure: This post was requested by an advertiser.