When it comes to niche research, I break it down into a 2-step process. By following this process you will always find topics that are guaranteed to make money.
The first step to finding the right niche to focus on is to try to come up with niches that can be classified as “Evergreen”. They are called Evergreen niches since they appeal to our basic humanistic needs and desires. And because of that, these niches will always be around.
Human beings are biologically programmed with the following eight needs and desires:
1. Survival, enjoyment of life, life extension
2. Enjoyment of food and beverages
3. Freedom from fear, pain and danger
4. Sexual companionship
5. Comfortable living conditions
6. To be superior, winning, keeping up with the Joneses
7. Care and protection of loved ones
8. Social approval
Those eight needs and desires are in the DNA of every human, but we have many other wants. We want to look good, and be healthy, well educated, effective, and so on. (Don’t You?) These are called secondary, or learned wants, and nine have been identified:
1. To be informed
3. Cleanliness of body and surroundings
7. Expression of beauty and style.
People in need are easier to sell to because they don’t make rational decisions when they are in a desperate mood. Instead, they make a lot of impulse buys, which is why these niches can be so profitable to market to.
When you find a niche that fits one or more of those wants and needs and you can provide a solution that will solve those wants and needs, you will never struggle for money anymore.
Some common niches that fit that criteria include (but not limited to):
* Making Money
Now, where do you go when you’re stuck for ideas?
There are lots of great places to find your next niche, but I’m going to discuss my two favorite places.
A good place to start is at big-boards.com. Thousands of markets right there under one virtual roof. Now, it is crucial that you not only skim these forums.
What you need to do is dig deep and discover the sub layers in those forums. That’s where the gold is!
Look for discussions that are “heated”, the discussions that draw huge crowds.
Usually, those are the topics that get people all emotional.
Please, do not do this exercise in an hour; you’ll come out empty handed.
Do this when you have plenty of time to dedicate. Make notes!
The other place I go to when trying to come up with niche ideas is ClickBank.
Now, if you’ve been in the internet marketing world for more than a day, then you have probably already heard of ClickBank, so I’m not going to go into any great detail of what it is or how to sign up for an account.
What I do want to show you is how you can use it for market research, and how you can find hundreds of hot markets at the click of a button.
ClickBank has tens of thousands of digital products for all kinds of niches. Some are really great products, some not. And sometimes, you can find some really hot markets that you would have never thought of previously.
But in order to discover the niches with a proven market, we need to do some filtering of all of the products available on ClickBank.
Once you are logged into your ClickBank account, you want to click on the “Marketplace” link.
Once you are on the Marketplace page, click on the “Advanced Search” option.
On the advanced search form, you want to click on the “Show items with gravity” checkbox, change the dropdown to “Between” and enter 6 and 100 into the boxes.
Products that have a gravity between 6 and 100 means that they have sales coming in, but not oversaturated with high dollar guys who are spending thousands of dollars on campaigns and drowning us out.
Finally, click on the “Search” button at the bottom of the page.
At the time of writing this guide, there were over 960 different products that met those criteria. That’s 960+ products that are proven to sell each and every week.
When I’m looking for a new market, I like to sort the results by Gravity and from Low to High. What this does is give you an idea of markets/products/niches that are proven to have market desirability, but may not have nearly as much competition as others.
The next step actually has two different approaches to it and which approach you take comes down to whether or not you plan on creating the content yourself or outsourcing it.
If you are going to create the content yourself, then the key to finding a long lasting, profitable niche is to figure out if the niche is something that truly interests you.
I understand that it gets old when everybody and their brother are telling you to “do what you love”. While there is a whole lot of truth in that, it’s just not the complete “why”.
It’s best to choose a market that you know, understand or love because that just makes it a lot more comfortable for yourself to keep bringing value to the table. If you pick a market because you saw an opportunity, you’ll never be able to turn that into a long term, sustainable business. Even though there is money in an opportunity business, you will more than likely never be able to dissect it all simply because your connection with that market is far from optimal.
Now, I’m not saying that you can only succeed in a market if you’re a genuine expert… but you have to care and you need to be willing to study and learn about your market and become at least knowledgeable about it. Otherwise you’re always going to hit roadblocks or you’re going to run your business into a wall by giving out irrelevant information or information that is purely driven by profit and we all know what the latter leads to 😉
Take an afternoon off all by yourself and think long and hard about what type of business you want to pursue. Is there a market segment you want to embrace and become knowledgeable in?
Otherwise, if you plan on outsourcing all of your content, then I suggest that you take a complete opposite approach and get into a niche that you are not passionate about.
The reason being is that if you are passionate about the niche that you are working with, you are more likely to want to tweak and try to perfect what has been created for you. This will only slow you down and drag out your progress.
Hopefully I gave you a couple of ideas on how to go about discovering a market that you can use to build a profitable online business with.