Online shopping goes social with Flipkart


Often wanted to consult a friend while shopping online? Flipkart, the largest online marketplace in the country, has now come up with a solution for the same aiming to make online shopping social.

The Bengaluru-based company has unveiled Ping, a chat service, which is now at an invite-only stage, in the app that would enable users to directly share the products from Flipkart and chat with their phonebook contacts while shopping. One can share several products, cart, wish list via Ping, which the company claims would work smooth even on low speed data connections.

The group creation model is very much similar to that of WhatsApp. But what Ping does, according to Flipkart officials, is providing direct context of the products with all necessary details that a user might need while suggesting to the other friend.

“This is the first time that an Indian internet company has come up with this idea. We wanted to make online shopping more social and interactive and not keep it isolated where people sitting in one corner are clicking on various products alone,” Flipkart’s chief product officer Punit Soni said.

It took about four months for Flipkart’s tech team to develop the chat service. “70% of our traffic is from mobile so lot of innovation would be there and eventually sellers and buyers too would be able to chat with each other as we are looking to make the ecosystem interactive,” he added.

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