Search engine giant Google has begun integrating Google Plus into search results with public Google Plus (Google+) posts now appearing in Google Social Search.
Whenever a user publicly shares a link on Google Plus, an annotation will show up under that link when it appears in a friend’s search results. For example, if I share a Tadakaluri.org’s article about ‘Complete Guide to Google Plus’ publicly on my Google Plus page, users who have added me to their circles will see a note that I shared that link if they stumble upon it in Google Search.
Google Plus now joins Flickr, Twitter, Quora and Google Buzz as other inputs for Google’s Social Search product. Social Search debuted in 2009 at the Web 2.0 Summit, partly as a response to Bing’s integration with Facebook and Twitter. Social Search highlights what links your friends are sharing on the web and returns results it believes are relevant based on your friends’ interests.
Google Social Search continues to operate as before. Things shared socially at places like Twitter and Facebook by those you’re connected with may appear with annotations and rank better in results. The main difference is, as Google’s post says, is that things you share on Google+ itself are now part of the mix.
Google Plus has grown at an astonishing rate since its launch in late June. An August study released by comScore found Google Plus to be the fastest-growing social network ever. Indeed, at the time of the study, Google Plus had amassed 25 million members.
Social Search integration is only the beginning for Google’s plans for combining its search engine and social network. Google intends to revive real-time search with Google Plus data and will launch a search engine for Google Plus posts. Of course, the tech giant did the same thing with Google Buzz, and we all know what happened to that product, Let us know what you think?