As matters between the apex food regulatory body and Baba Ramdev’s consumer goods company Patanjali Ayurved escalated over the newly launched Patanjali noodles, the godman again denied any wrongdoing on his part.
After the Food Safety and Standards Authority of India claimed to have served a showcause notice to Patanjali Ayurved and one of its contracted manufacturers Akash Yog, for not having the appropriate licence to manufacture the noodles, Baba Ramdev told the media, “Patanjali Ayurved has not violated any law of the FSSAI. Patanjali has so far followed all the guidelines of the FSSAI and we will follow the guidelines which will be made in the future.”
He also said that the company would respond legally to the notice. However, Ramdev, and his company spokesperson SK Tijarawala claimed to not have received any notice so far.
The FSSAI notice requires Patanjali to answer within 15 days. Speaking to dna, Tijarawala said that they had not yet got the notice and had only learnt about it through “media reports.” He also reiterated their earlier stand that Patanjali had followed all the rules and regulations.
When asked about the FSSAI cracking down on them because instant noodles didn’t come under the pasta category, the licence currently held by Patanjali, Tijarawala said that Patanjali would answer all such and any other questions that the showcause notice would ask, when they receive it. They would take it further from there.
Though Patanjali noodles are only now hitting stores, Ramdev’s company had announced their launch in the wake of Maggi noodles’ disappearance from the market, hoping to cash in on the gap left by them. The day Nestle rolled out Maggi, after all bans being lifted, FSSAI not only cracked down on Patanjali, but also appealed against the Bombay High Court order favouring Nestle, asking for a stay on Maggi’s sale.