The Bull’s Eye (Portuguese Olho-de-boi) postage stamps were the first stamps issued by Brazil on 1 August 1843, having face values of 30, 60, and 90 réis. Brazil was the second country in the world, after Great Britain, to issue postage stamps valid within the entire country (as opposed to a local issue). Like Great Britain’s first stamps, the design does not include the country name.
The unusual name derives from the ornamental value figures inside the oval settings and the arrangement of the stamps in the sheet permitted se-tenant pairs that looked like a pair of bull’s eyes.
There were 1,148,994 30 Reis stamps impressed, 1,502,142 of the 60 Reis value and just 349,182 of the 90 Reis value stamps were issued.
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