The first thing you want to do is create a list of related keywords for your keyword list (taken from the keyword research file). Some prefer to call them synonyms, but this list is more than that (although you can use software to generate a bunch of synonyms for each keyword and dump that in a text file to get you started).
Ideally, you should be rewriting the whole article. The rewriting process takes about 10 minutes if all related materials are prepared. It is important to rewrite whole article as it literally guarantees that you will have the one and only copy of this material (technically) and probably by meaning which will ensure great benefits from visitors and search engines as well.
Read the Article:
Go through the article once so you have an idea of what it is about – this will help in rewriting it later.
Change the Headline:
Keywords always come first, but can you change the headline to add something more creative at the end? A headline must also be short to work well, so you’ll have to balance that too. Your best bet is to add a related keyword to the headline – for example, if the article is on antioxidant supplements add the words healthy or health into the headline. And make sure that it makes sense and isn’t gibberish.
Add a subheading:
The subhead, despite its notoriety in sales letters is actually quite useful in providing focused, relevant information about the article to the reader. If you can write a 1-2 line keyword-rich summary of the article, put it here.
Rewrite the introduction paragraph:
Just reword the intro paragraph and don’t worry about changing too much or too little. Think of a different way of putting across the same point.
Create headings in your articles:
Slice and Dice – break up your article into 2-3 sections, give them headings and rewrite the first few lines that go after each heading. Subheadings can be also useful when compelling one article out of 2 or more other articles.
Create a list(s) in the middle:
Slice and dice again – break up a paragraph or two and turn it into a list – whether it is of features, of symptoms, a checklist, etc.
Rewrite the last paragraph:
You’re almost done – go through the last paragraph (or the last two paragraphs if they are short) and rephrase them again. Follow the tips given in the previous section for what type of words to use, but basically as long as you stay on topic, use related keywords and paraphrase, that’s all there is to it.
Create a call to action at the end of the article:
For articles that are submitted to article directories, your intention is two-fold – you want to drive readers to your site, and you want the links from your submitted articles to help your site rank higher in the search engines. As such, it makes sense that the end of the article should contain some information about the author and his site as well as a direct link back to it.
Use keywords in your article to link to sections of your website – specific articles, categories, etc. Do this so that when the article is picked up by the search engines (in the article directory), they will count these links as backlinks to your internal pages and your search engine rankings will improve as a result.
Take a couple of seconds to go through your rewrite – is the headline OK, does the subhead make sense, does the new article have a conversational flow to it. Make sure you haven’t missed out anything and that you’ve formatted things properly (links, images, lists, etc).
You are welcome to skip some of these steps – don’t create headings, don’t create lists if you don’t want to. But if you really, really want to kick butt with your content, do all of the above as a minimum.