Royal Enfield announced the opening of its first exclusive stores in the city of Madrid and Paris. The new stores in these countries is a part of Royal Enfield’s growth strategy in Europe and focused international thrust of leading and expanding the global mid-sized motorcycle segment (250-750cc).
Speaking on the announcements, Mr. Arun Gopal, International Business Head, Royal Enfield said, “France and Spain represent two of the most important markets for us in Europe. We have witnessed immense growth in both France and in Spain, which is fuelled by our close proximity to the customers in these regions through a wide distribution network and increasing dealerships in the past few months. Our evocative product range available at an accessible price point is what appeals to motorcycling enthusiasts in these markets.”
While launching its exclusive retail stores in Paris and Madrid, Royal Enfield also unveiled its gear collection (motorcycle apparel and accessories) for the first time in these markets, and also showcased its limited edition motorcycle range inspired by Despatch Riders.
The company is expanding its presence in the European markets with over 80 dealerships across France, and 25 in Spain.