Royal Enfield records 50% sales growth in 2015

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Royal Enfield has recorded yet another year of stunning growth. The iconic Bullet maker, which is part of Eicher Motors, has registered 50 per cent growth in its total sales at 4.5 lakh units for the calendar year 2015.

The super bike maker’s volumes continue to grow at a robust pace even as the mass category of motorcycle segment is struggling with falling sales. Royal Enfield, which sells bikes in 250cc and above segments, registered total domestic sales of 4,44,527 units when compared with 2,96,370 units in 2014, posting a rise of 50 per cent. Exports grew by 33 per cent at 8,285 units. Thus, overall sales in 2015 stood at 4,52,812 units, posting a growth of 50 per cent over total sales in 2014.

In view of the growing demand, the company has decided to increase the production capacity to about 48,000 units a month from 45,000 units. The company management is looking to achieve a production capacity of 620,000 units for the calendar year 2016.

Its board had given an in-principle approval for setting up a third plant at its Oragadam manufacturing complex near Chennai, which is expected to enhance the production capacity to about 9 lakh units in CY18.

Royal Enfield has also planned to unveil two new super bike platforms over the next two years. Even as the company continues to expand its dealer network, the top 20 cities contribute close to 60 per cent of its bike volumes.

Meanwhile, the company is also expanding its international presence as part of its strategy to become a leading player in the global mid-size super bike market (250cc to 650 cc).

It is now aggressively looking at Thailand, which is one of the largest two wheeler markets in the world.

“With a large commuter base, Thailand has enormous potential to upgrade to the next level of motorcycles. Royal Enfield is well poised to fill this gap with its evocative, modern classic motorcycles, and catalyse the shift to mid-size motorcycles in the country,” according to a company statement.

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