In a move to resolve the constant battery drain issue with smartphones, Korean mobile maker Samsung has come out with an innovative solution. The mobile phone maker has started offering free mobile charging facilities for smartphone users in Bengaluru.
The company which claims to enjoy the majority market share in the smartphone segment in Bengaluru has set-up solar-powered charging facility for all users.
This is the first time Samsung has come up with such an initiative in India and the free solar charging facilities will be made available outside Samsung Café – the exclusive store of the company. The company also said that it will incur very less maintenance cost for running the facility.
“We have set up a free solar powered charging facility in Bengaluru. This is the first such initiative by Samsung, any smartphone user can avail the facility. With a significant market share in the IT city we want to provide a better experience to smartphone users,” said Asim Warsi, Vice President, Marketing, IT & Mobile at Samsung India.
“Mobile charging facility is free of cost for pedestrians and time spent near the store is utilised for product demonstrations and conversions,” added Mr. Warsi.
As part of the programme, the mobile phone manufacturer has already set up solar-powered charging points in its five exclusive stores in Bengaluru. The stores with the available charging points are – CMH Road, Indiranagar, Total Mall, Sarjapura Road, Sahakaranagar, Malleshwaram and Vijaynagar.
The solar-power capacity of 300 kw is sufficient to charge over 20 mobile phones daily. The Solar power charger is installed on a 10-feet tall pole fixture with a charging dock at four feet height.
When asked about the expansion of such facility to other cities, Mr. Warsi said, “We have not decided on that, this is a pilot project.” The company also did not disclose details of the partner who is installing the solar-power charging facility.
Samsung Galaxy S6 edge+
Samsung also launched its latest big screen smartphone, Galaxy S6 edge+ and will be available in market from August 28 and is priced at Rs. 57,900. The phone will be made available in a Gold Platinum and an all new Silver Titanium color with 32GB memory.
The new phone will be manufactured from the Noida facility to meet the demand of the Indian consumers.
“The Indian R&D team has been intricately involved in the development of various key features in the new phone like the ‘Live Video broadcast’, People Edge, Easy share, Camera and the My Profile,” added the Samsung.