On Sunday August 4, 2013 in the U.S, The Discovery Channel’s 26th annual Shark Week began, with almost round-the-clock documentaries about sharks, including 11 hours of new material. Among the highlights will be a provocative documentary about the extinct giant shark megalodon possibly still lurking the oceans, freshwater bull sharks near New Orleans, a revised top ten sharkdown of the most dangerous shark species, and a look at extremely rare deep sea sharks. Discovery is also introducing a new feature to Shark Week, a live talk show hosted by comedian Josh Wolf called Shark After Dark.
What started out as a television event has now been extended to social media platforms. Shark Week has its own Facebook page, which, at this writing, has more than 772,000 “likes,” and over 117,000 Twitter followers. During Shark Week, a show called Sharktweeto will air on most days, featuring live tweets about sharks, and there will be a google hangout late Sunday night, on August 4, at the National Aquarium in Baltimore, Maryland.