Snapdeal gets blowback from Aamir Khan controversy

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The controversy surrounding actor Aamir Khan’s comments on India becoming an increasingly intolerant place has claimed an unlikely victim — e-commerce website Snapdeal.

The actor’s name continued to trend on social networking site Twitter all of Tuesday, a day after he spoke at the Ramnath Goenka Excellence in Journalism award ceremony. Users marked their protest against the actor after he said he was “alarmed” by the incidents of violence, adding that his wife Kiran Rao had even suggested leaving the country.

But all the verbal criticism online was not enough as several users decided to go a step further -– they are now directing their ire at Snapdeal, of which Khan is the brand ambassador, with hashtags ‘Appwapsi’ and ‘NoToSnapdeal’ growing popular. Those actively participating in this campaign also posted screenshots of them deleting the Snapdeal app from their cell phones.

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