kolkata: Football superstar Lionel Messi has joined the Tata Motors team to play ball in the international automobile markets. The Indian carmaker has signed a long-term pact with the sports icon to endorse its range of passenger vehicles globally.
Announcing the association, Tata Motors passenger president (passenger vehicle business unit) Mayank Pareek said, “We are very excited to have Lionel Messi on board. As we look to expand our footprint across the globe, Messi’s unique ability to appeal globally, transcending geographies, makes him ideal person to represent our brand, internationally.”
Lionel will star in campaign ‘What drives us from within is what makes us great’ to be followed by several others. “Messi’s determination on the field is awe-inspiring. He is a winner who is trustworthy, reliable, pioneering, simple and driven by self-belief, which is the core idea of this campaign. Tata Motors is driven by design, technology and strives towards excellence. Through this powerful campaign we will communicate the values and ethos of the passenger vehicle business. Many more campaigns will unfold as we move on in this long-term association,” Pareek added.