When you launch a product in the market the first thing needed is testing it. You cannot risk sinking money into a non-starter or non-selling product. The best way to do this in an inexpensive way is to find ezines that target your market segment and advertise there.
Ensure that you test you ad copy before launching it; the same stands true if you have an opt-in email list. Testing would help you correct your advertisement with the least waste of resources while ensuring the best results possible.
Arm yourself with effective sales tools – when you get your JV partners you would need to offer them tools to sell your product(s). These tools should be excellent in terms of effectiveness and user-friendliness. This is why you need to prepare all of these with great care.
Some useful tips are:
Classifieds – test and write some excellent classifieds that can be used later by any of your JV partners.
Advertisements – solo ads are more expensive but get the better response and return on investment (ROI). These work great wherever posted once they are tested and passed as effective.
Web content – one of the greatest ways to attract market is write articles for ezine of your competitors. In this way you could advertise your product with their help while they get some great material for higher ranking. It is win-win situation.
Write great endorsements as if they come from your partners highlighting the best features of your product. Most of the time your partners would agree to it and save them the time.
Follow-up emails – this is a very crucial aspect of sales. This could be a course or report with which the JV partners can make a point regarding your product.