What Is Google Adsense and Can You Still make Money With It?

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Adsense Earnings
Adsense Earnings

Google Adsense was and still is a great way to make money on the internet. It is defined as an advertising program run by Google. Website owners can enroll in this program to enable text and image advertisements on their sites. These ads are  administered by Google and generate revenue on a per-click basis.

Google utilizes its search technology to serve ads based on website content, the user’s geographical location, and other factors.

Google Adsense is probably the easiest money you can make on the internet. it is almost like an internet vending machine. It easily works in 4 steps.

1. Display a Google Ad on your website by pasting some short script that you can design the look of.

2. A visitor comes to you site and click on one of the ads.

3. You earn a small commission for the click.

4. Once a month Google pays you if they owe you more than $100.

If it is so easy why doesn’t everyone do it? This is a fair question so let’s answer it.

Many webmasters do not want to send their traffic away for pennies on the dollar when they could make more on each visitor. Another downside to Google ASdsense is they do not charge the advertisers on a publisher website the same as they charge to advertise on a Google page.

They charge less for the ads on your site, so you make less money. This was not always the case and many website publishers abandoned Google when they made this change in the fall of 2006.

If you understand that every visitor who comes to your site is going to leave your site then it makes sense to put some Google Ads on it. If you can average a click thru rate of 20% then this means that only 1 out of 5 visitors are clicking on an ad. This still leaves 4 visitors to stay on your site and maybe buy something else from you.

The key to Google Adsense is understanding the type of ads to run and where to place them. Every web page has a hot spot and that is on the upper left hand side.

By blending your ad naturally into the page and placing it in the upper left hand side you stand a better chance to get a click and make money. It is generally thought that a 336 X 280 ad converts better when it is blended into your page.

There has been much discussion on Google Adsense, but the people complaining the loudest are website owners who were just building spammy pages with nothing but ads on them.

A good quality website with quality information on it and quality traffic coming to it is still making easy money with it.

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