StumbleUpon is a social bookmarking website that many who surf the Internet are making use of in one or both of two different ways.
* To find web pages containing information regarding the topics they are interested in.
* To rate their favorite websites and web pages.
StumbleUpon allows anyone who registers a free account to rate and review the web pages they come across while surfing the net.
Once a page has been submitted by a member of the site, that web page is then added to the StumbleUpon database, for other users to stumble on.
Another Internet user, with the same interests, can then choose categories or topics they are interested in and see results based on the ratings of other StumbleUpon users. Users stumble across web pages pertaining to their personal interests, and as they do so the StumbleUpon toolbar makes it easy to share that content with ther Facebook friends, and Twitter followers.
This exchange of information can seriously increase the number of visitors that land on your website.
The really cool thing about StumbleUpon is that in addition to rating your website’s individual pages, visitors can also StumbleUpon video clips, audios and even photos, so this means you can share a wide range of your content with Stumblers.
When you post a video on YouTube to promote your business and someone likes what they see they can give your video a “thumbs up” and when they do the StumbleUpon algorithm will make it so that more other people will see your content as well. The more “thumbs up” and reviews your content gets the more other users will see it. Stumbling exposure is a viral campaign that can spread like wildfire, and can lead to tens of thousands of new visits.