inese invasion in the Indian smartphone market is making mobiles more and more affordable. With shrinking profits from smartphone business, this has become a big worry for domestic players. However, the bigger issue now lies in convincing people to buy high-end Android smartphones.
The constant price war has forced each brand to somewhat dig its own grave by setting a certain price threshold. This means brands like Micromax, Intex, Xiaomi, LeEco, Coolpad, OnePlus and others will find it difficult to sell models after a certain price point.
After all, it would take a lot of effort for someone like Intex to sell a handset model at or above Rs 20,000 or for Xiaomi to sell something above Rs 30,000. Each brand now has preset a price limit for themselves (knowing or unknowingly) and consumers are forcing them to stick to that.
It is all the more difficult now for brands to have hero models in every price range -something Nokia and Samsung had mastered previously.