Nokia Tune is one of world’s most recognized audio brand assets and is estimated to be heard over one billion times a day.
Nokia’s instantly recognizable default ringtone has hardly changed since its 1994 release. Now, the mobile giant is ready to make over the simple tune. This time, Nokia wants you to be the composer.
Think you can pull it off? In addition to creating the next Nokia anthem, the grand prize winner will receive $10,000. Nokia will also give consolation prizes of $1,000 to five runners-up.
Nokia is launching a global crowd sourcing campaign to find a fresh version of the Nokia Tune. This is the first time Nokia is inviting people to work with the iconic tune with the winning tune to be placed next to the standard Nokia Tune in a selection of the company’s 2012 product portfolio. In this unique crowd sourcing competition Nokia challenges you to create your own Nokia Tune using elements of the popular original.
The competition opens on 5th September 2011, after which entrants have 4 weeks to enter their compositions. Tunes entered must be a maximum of 30 seconds. The tune should be fresh, expressive, original, creative yet distinctively a Nokia Tune.
The five runner-ups will be awarded a prize of $1,000 US dollars with their work available for download in Ovi Store. The winner will be awarded a prize of $10,000 US dollars and will be featured in Nokia’s Brand Book. The new Nokia tune will come in a selection of Nokia devices released in 2012. Nokia expects the selected tune to be available on about 100 million devices.
This is a unique opportunity to be part of audio branding history. To participate, head on over to nokiatune.audiodraft.com and create your Nokia-inspired masterpiece.